WORKIFY

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I was promoted 4 times in 5 years and 5xd my salary in a male-dominated industry. But things really started accelerating for me the minute I realised I could use my wardrobe as a business tool.

It's frustrating as hell that there's such disparity in the way men and women are judged on what they wear to work, and how many brilliant women lack the confidence to speak up, own their space and ask for a payrise.

This space is about giving women access to the strategic style tools to make them front-and-centre as leading industry experts.

You're really good at what you do, have top-class ideas and know you could do a killer job in leadership… if only your boss' boss could see you

02 You've felt your style decline over the last few years and when everyone else around you is wearing hoodies and dressing gowns, you feel you've had to follow suit… but it's made you feel a bit like a rotten potato

03 You've got into some bad style habits (top-dressing, camera-off) that you know are low-key sabotaging your chance of a promotion

04 You look at peers in your industry and think ‘how come [they] are speaking on panels and on podcasts? When will that be me?’

05 If you're being honest your personal brand has fallen by the wayside as you've dedicated so much time & care to this job… but you're starting to realise that people with strong personal brands are the ones getting paid

06 ‘What to wear’ is an area of work you've never had any support. As a result you feel confused about dresscodes, spend way too much time working out what to wear for in-person meetings and panic when you get invited to industry events I need help

“The work environment is ruining my style. I know I feel much better and productive when I dress well, but everyone’s in tracksuits and on the calls in pyjamas so I feel like I have to dress like that.”

Is ‘everyone else’ in charge of your savings & investments? Is ‘everyone else’ responsible for your retirement plan? Your kids’ education? Your dream holiday? Putting food on your table? … No.

So why the f* are they in charge of what you wear to work?

They want to turn up 5 seconds before the Teams in a literal dressing gown? Good for them. You feel like Stig of the Dump doing that?

Then stop.

You don’t get promoted by consensus. Leaders LEAD. With their ideas, their words and yes… their outfits.

This isn't about where you're at - it's about where you're going. It doesn't matter if my clients are entry-level or CEO; they all have this in common. They're brilliant at what they do, whip-smart, but perhaps they're just lacking a bit of self-confidence (hello, societal conditioning) and some style know-how. Being in this space will support your career regardless of where you're at right now. You don't have to be in corporate or full-time employed to benefit from this challenge. I work with lots of founders too.

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