HOLIDAY WEEKEND: Join January cohort & get Newsroom Live Day bonused in

THIS IS WHERE YOU BECOME...

THE AUTHORITY

The 6-month rolling mastermind that takes you from 'service-provider' to undeniable Market of One

Nail your business foundations and offer suite, create a scroll-stopping visual brand that becomes instantly recognisable, post content so compelling, high-vibe buyers say 'hell yes', and build your every day sales. 

Consistent sales come from Market of One Mastery

This is not just another business mastermind with weekly Zoom calls and hot seats. 


The Authority is part newsroom, part brand incubator, part editorial boardroom. 


 I’m a former magazine editor. My genius is not just in style or strategy - it’s in shaping personal brands that carry cultural capital. 


 You’ll be mentored through:

 

Brand Positioning that sells before you do 

Messaging that moves beyond “how-to” content into legacy storytelling

  Scroll-stopping visual identity — your wardrobe, your shoots, your content

  Thought leadership that sounds like you, not like a template 

Offers that feel like movements, not just packages 


 You’ll be supported as you: 


 Build an editorial content strategy that makes you the face of your space 

 Refine your visual assets so they look like your next-level brand (not your 2021 business) 

 Get press-ready, keynote-ready, and 'I'm in send me the link' dream buyer-ready



The Authority is for you, if:


  You’ve built a brand on Canva, hustle, and intuition — but now want strategy that elevates your positioning 


You're an expert in what you do, whether through lived experience, your career or talent, but you aren't clear how to communicate what makes you different from everyone else in your niche 


Sales don't feel easy or fun right now; they feel like push and graft

 

You feel the gap between your substance and your visuals and you’re ready to close it 

 

You’re leading something bigger in 2026 — and want your brand to match


Yes you've made sales, but if you're being brutally honest these clients aren't it. You want to feel easy-breezy about the value of your work at 10x the investment.



Meet Your Editor

The online space feels noisy and you want to stand out to your ideal clients. You don't need another template or framework from someone who's making you sound like everyone else. You need an editor who knows how to drill down with specificity into your brand to pull out the headlines. 


And that's exactly what I am going to do. I'm an award-winning editor who was responsible for the cover stories on multi-million pound publications, and she's going to apply that knowledge about content, visuals and branding to your business. 


I've also scaled to 6-figures in the 'personal styling' space with messaging that sets me apart, in an industry where most are doing hobby energy. I know a thing or two about turning 'is that business?' into post and get paid. 

  • What's included inside The Authority?
    ➡️ In-demand strategy based on the Hot Off the Press method - where we elevate your identity, messaging, and visual presence to market of one status.
    NEW CONTENT DROPS JAN 12 FOR 2026 COHORT.
    ➡️ You'll have access to a bank of in-demand content to accelerate your business.
    ➡️ 3 x 1:1 with Samantha per 6 months (1: wardrobe, 2: structure, 3: content)
    ➡️ Weekly mastermind & rolling telegram (Tues-Fri)
    ➡️ A seat at the CEO Strategy Day to plan your boldest, most profitable 2026 yet
    ➡️ [BONUS FOR 2025 SIGN-UPS] A ticket to Newsroom Live, the content-planning experience for magnetic founders
    ➡️ A place at The Gathering - our signature in-person event for big-brand women
  • What times are calls?
    Currently, mastermind calls take place Tuesdays at 1pm UK Time (unless otherwise stated)

    Your 1:1 calls can be booked via the calendar link to suit you.
  • Who's inside The Authority?
    Brilliant women running purpose-led businesses who want to increase their monthly recurring revenue so that they can focus on changing the world.
    Inside The Authority we focus on business structure, brand, style (of course, because wardrobe is a business tool) and visibility.

Contact information

Billing address

Choose a pricing option

  • Preferred option
    6-MONTHS (£835/mnth)6x £835.00
  • Preferred option
    6-MONTHS PIF (£5000.00)£5000.00
  • Preferred option
    SAVE £3K+ PLUS BONUS COVER STAR SESSION. ALL IN FOR THE YEAR PIF (£7777.00)£7777.00
  • Preferred option
    ALL IN FOR THE YEAR Split pay (6x £1297.00)6x £1297.00
  • Preferred option
    Subscription (limited) (£599.00/mnth)13x £599.00
Inside The Authority:

  • Access to the Hot off the Press Framework where you'll learn how to message, dress and sell like the editor-in-chief of the publication your dream buyer can't wait to grab off the newsstand
  • Weekly mastermind calls to move through the process with speed and ease, covering mindset and identity, sales, content and visuals 
  • 4 X 1:1 with Samantha to focus on wardrobe, content, structure and visibility [this will not be around forever at this rate] to strategise and create assets
  • Rolling telegram for accountability

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

Processing...
  • Total payment
  • 1xTHE AUTHORITY£0
    -+

All prices in GBP