That's Not a Business!

How many times have you thought this about what you do?

Or the thing you really want to do?

I used to think that too. I put myself off launching this business for agessss....

Because despite having plenty of evidence people wanted my help... I chose instead to believe the naysayers.

I let the ideas of what a *business* looks like get in my head. I forgot that the old ways of doing business... don't necessarily work. I was trying to apply principles of a traditional business built by privileged rich white men in the 1960s to something for a one-woman show in 2024

Fast-forward a few years and:

I've helped 100s of women with their style, some of whom have gone on to make literally thousands

I consistently hit £10k months

I speak at events on this stuff, got Linkedin Top Voice and I'm writing a book

people repeat back to me WHY this is a business

In That's Not A Business I'm going to help you take the thing you're telling yourself isn't *done*... And make money from it

I'm going to help you get that thing out of your head... get your head out your backside... and start making bank regardless of whatever BS you were told about who DOES and who doesn't get to make money from ‘business.’

You feel a bit invisible on social media and you don't know how to convert your audience into paying clients

You find yourself looking around at what other leaders of your industry are saying and copying that...

You're struggling to articulate what you do in a way that gets people to want to pay for it

You're a literal expert but you're feeling frustrated that you can't seem to make money from this, meanwhile people with no clue and no qualifications seem to be smashing it?

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You look at Indeed at least twice a week, wondering if life would be easier if you just gave up and got a 'proper' job again

People comment 'great post!' or 'you're so inspirational!' but when it comes to sales... ghosted.

Arguments are bubbling up with your partner because they can't see this paying off and you're working all the hours, feeling burned out and frustrated

You've done all the 'business things' - website, business cards, commenting at least 5 times a day on Linkedin but... where are the clients?

Enter your bullet points here..

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Yes, please send me marketing emails!

Why learn from me? Because for ages I put off starting my business as I believed the lie that 'personal stylists don't make any money'. Now I know why most personal stylists don't make any money - it's because they don't treat this like a business.

I've learned all the lessons in how to become a go-to expert in your industry the hard way, so you don't have to.

This mastermind is for you if:

you're in an established industry (like accounting, for example) and you're struggling to differentiate yourself from the pack.

You run your business 'how it's always been done' by the rest, charging what they charge and creating packages based on the same old same old... You don't feel like anyone's first choice, but like one of many options they choose because you're either closer in proximity or cheaper

you're in an industry that's relatively 'new' and you're struggling to see how it's viable as a business. You struggle to get clients from social media, and if someone asks you to explain what you do, you flounder.

You'll learn:

Why your problem isn't actually ‘that’s the way it's always been done' and how to move out of thought loops keeping you stuck

Why your content isn't bringing in sales and how to solve it like, yesterday

Why it doesn't matter if your market it ‘oversaturated’ and how to become a market of one for dream clients who will absolutely pay your rates

Why ‘the slow economy’ doesn't actually have as much power as you're giving it and how to fix the thing much closer to home that's keeping your DMs as dry as a desert

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