Own the Room

you're 0-3 years in business and yet to hit consistent £5k months, even though you know you're a literal expert

you've never had to think about 'personal brand' before, because you worked in corporate and could sit at your desk and be paid without effort - but now you're the face of a brand

your wardrobe ain't matching your business vibes - and that has to change ASAP. The reason you're attracting low-vibe people is because they're matching your current style frequency

no one ever had a conversation with you about how to dress for work (or life) and whilst you act like you 'get it', in the back of your mind... you don't.

Enter your bullet points here..

right now you're in that 'looking over there at what she's doing' energy and you want a mentor & stylist who's been there, got the T-shirt can help you become a leader, not a follower

you understand why nailing the style foundations will elevate your business results - you can see in the women who are smashing it how they're the embodiment of their results through what they wear

you crave a space with like-minded female founders because sometimes people in your life make you feel delusional for your big vision!

you're ready to have clients who pay you well and appreciate working with you, who don't need constant hand-holding and get results.

Enter your bullet points here..

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So you've started a business and it's all about the website, the socials and the business cards. The one thing that would actually make a f*ck load of difference? Your wardrobe. Clients aren't buying based on your business card. They're not even buying because of what you say. They're buying based off your energy. And as long as you feel wobbly about WTF to wear, your wardrobe is a block to that happening.

Welcome to the ONLY personal style course of its kind; made for founders who aren't willing to skimp on their style - they want to nail their wardrobe foundations, have people being like 'I love your vibe, how do I pay you?' (has happened to women on this programme) and grow, 'isn't she f*cking amazing' type of businesses.

What is this programme?
It's a business essential.
This is 10 instant-access modules to get your style foundations NAILED.
In today's fast-paced business world, you don't want clients choosing you because you're the cheapest or closest in proximity. You want them to see you as the one. And if you aren't utilising the power of your wardrobe to do that, you're leaving money on the table.
I spent a career as a woman in leadership in a male-dominated industry. And no one ever had a conversation with me about WTF to wear. I bet that's the same for you. So you did what was 'expected' and played it safe. Except now, you have to be the face of your business... and playing it safe just won't cut it. As long as there are things you don't know about style, you've got a cap on your income. And I won't rest until that's fixed. This is the only personal styling course of its kind, designed to take you from feeling slightly clueless, to absolutely KILLING it. We cover everything you need to become the expert of your wardrobe, save time and start pulling in those consistent £5k months.
Who is this best for?
Female founders looking to get to consistent £5k months and beyond. You've likely always felt like style is something you never quite *nailed* - and now that you have to be THE FACE of a business, you're realising how much it's holding you back.

You've got the website and the business cards and you've had a few sales, but you know this is the next piece of the puzzle if you're going to step from 'I just do this little business thing, no big deal' and into 'I change f*ing lives with my services'.
How much support do I get?
You have INSTANT access to ALL modules of Own the Room, and then we start with LIVE Q&A sessions in January 2025. There's a community group where you can ask questions and receive the support of other women in this process through the duration of each live round, which take place twice yearly (Jan & September).
Why does this space exist?
No one ever taught you how to dress for business.

And so here you are, giving your business some proper welly… but you have no idea how to create a magnetic personal brand.

Getting dressed is the one thing you’re expected to do every day, the thing you’re judged on, the thing that can impact your productivity and your sales… and yet you’re just expected to know how it’s done.

You can get help with accounting, social media, tech etc….

but the thing that you’re always doing no matter what (wearing clothes) is only ever spoken about in hushed tones or in panicked Whatsapps to your friends when you’re panic-dressing for an important meeting, clothes all over the floor, feeling absolutely clueless about what to wear…

Until now!

That scenario above isn’t Boss Vibes.

When your wardrobe is not to standard, there is always going to be a block to your next income level.

Inside Own the Room you have a bank of core training and hands-on support that will simplify getting dressed, increase your confidence, give you a VIBEY AF personal brand and help you become the most confidently-dressed woman in any room, so you can start nailing consistent £5k months.
Any bonuses?
On access to the programme, you also get the Mindset Toolkit which is a gamechanging resource. It's usually reserved for 1:1 clients and is the exact style-mindset method I used myself to scale my business to £0 to £10k and beyond. PAY IN FULL for additional 1:1 bonus (usually £500)
What's covered?
Instant access to EVERYTHING you need to get style-confident so your wardrobe becomes a business tool. From the fundamentals like colour, shape and how to do a proper wardrobe edit, to levelling up your outfits with accessories, levels of dress (because WTF does 'smart casual; mean?), the energetics of style and making money with it.

"I'm making more money and finding great clients more easily because my personal brand reflects my quality. And I'm saving time and money because I have a wardrobe that's easy to wear and makes me feel great! Look - I know there are plenty of people out there who are repping the whole "it doesn't matter what I wear, only the quality of my work" thing - and I get it. I used to be the same. But the reality is, whether we want to admit it or not, clients do judge things like what we wear. They judge the way we turn up. And if I'm asking them to invest in me (because working with me isn't cheap!) I want them to see that they're getting the best version of me. I owe them that. So if you've ever wondered why the heck someone would spend money on a stylist - well, that's why. All those things. It's not about the clothes. It's about the result: total business transformation."

Rowena

CEO / Wilding Marketing

"I saw the results of Sam’s intervention with a colleague and knew that I needed to take action for myself. I did this partly as a mindset piece, and partly because Sam always looks great and because a long career in education didn’t give me the confidence that I knew how to dress for business. Having joined Sam’s Own the Room programme, I now have a well-pruned wardrobe with clothes I love and enjoy wearing; I have clear ideas about what will suit me and work for me; I have also really made a valuable and powerful difference to my mindset, which was the missing link for me. Sam always goes above and beyond, and her passion for helping women to empower themselves is infectious - it permeates everything she does. Working with Sam has been an eye opener and an inspiration - a complete game-changer."

Lois

Wellness expert

You hear yourself saying a lower price on sales calls because you don't quite have the confidence to believe anyone would pay your highest rate
You're getting nibbles from your content, but 'you're so inspiring' or 'love this xx' ISN'T the same as money in the bank
No one taught you how the hell to dress, and you feel like you’ve ‘got it wrong’ - you know you need to book a brand shoot but be honest, this is a convenient excuse not to
Your wardrobe hasn’t really evolved as your career has, and now you open your wardrobe and feel kinda clueless, sad or frustrated
The pandemic was five f*cking years ago, but in your head you're still using it as the reason you work from home in your pyjamas, and then you wonder why you're 3 years into business not making 6-figures

You’ve got the style knowledge to know what to wear in any scenario, you’re on-brand and ready to do business
Your self-confidence has skyrocketed because you know what suits you really well, you’re leaning into what makes you special and the clothes in your wardrobe act like cheerleaders, helping you get to those consistent £5k months.
You’ve got a clear personal brand and for the first time in a long time (maybe, ever) you look in the mirror and enjoy what you see
You’ve got no problem showing up and talking to your dream clients on insta lives or Linkedin - and it’s making a difference to the number of enquiries you get
Your conversations in the DMs have accelerated, people are asking to work with you and you are starting to be known as THE person to come to for your speciality
You’re scaling to consistent £5k months and beyond, when before you went months without a sniff of a sale
You’re saving a ton of time that you can now put towards high-level tasks (ya know, like making more ££££ in your biz)

Your Vision
Style is 90% mindset, 10% clothes - so let's get you feeling like a BOSS before we get into your wardrobe.
This module is all about creating a vision for your business and wardrobe. It includes the Mindset Toolkit which is usually only available to 1:1 clients.
Your Wardrobe
Trapped in the cycle of throwing everything away, buying and then 3 months later you still find yourself thinking 'I've got nothing to wear'? Not anymore!
This is unlike any other ‘closet cleanse’ you’ve done that has you back to square 1 with nothing to wear again in a few months. My tried-and-tested method has helped dozens of women sort their sh*t and make more money (yes, really)
Colour
Learn how to use colour to look like you’re glowing from the inside, attract clients and create a memorable personal brand. If you feel clueless about ‘colour analysis’ this module is going to give you clarity!
Dressing Your Body
Dressing for your body is such an underrated skill that most women never learn. And then they blame their body!! Rather than finding clothes that would celebrate them instead. I’m going to help you get dressed with ease in a way that properly respects your body.
Accessorising
If you can do the jeans and t-shirt but get stumped at accessories, this is for you. We are going to make outfits that look pulled-together!
Magnetic Branding
Does starting conversations with potential clients feel icky AF? Learn how to draw them in with your style and content so they reach out to you. We'll have you feeling super confident for your professional brand imagery.
Boss Mode
It’s time to turn up the HEAT! Learn the levels of dress so you never walk into anywhere and think ‘I got this wrong’. Become memorable to potential clients through your wardrobe and lead YOURSELF with elevated style and the foundations of business nailed

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