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Own your wardrobe - own the room

This is the personal style course for ambitious female founders who are ready for consistent £5k months without even worrying about it. They're ready to build stand-out wardrobes and leave 'I'm just a little freelancer doing little things' energy FAR behind

No one ever taught you style for business -and right now it's capping your income

When you don't OWN your wardrobe, how can you possibly OWN THE ROOM? Getting dressed is the one thing you're expected to do everyday for work, but it's the one thing no one teaches you - until now. This course will give you the edge over any competition, because most people aren't doing this work.

you're 0-3 years in business and yet to hit consistent £5k months, even though you know you're a literal expert

you've never had to think about 'personal brand' before, because you worked in corporate and could sit at your desk and be paid without effort - but now you're the face of a brand

your wardrobe ain't matching your business vibes - and that has to change ASAP. The reason you're attracting low-vibe people is because they're matching your current style frequency

no one ever had a conversation with you about how to dress for work (or life) and whilst you act like you 'get it', in the back of your mind... you don't. 

right now you're in that 'looking over there at what she's doing' energy and you want a mentor & stylist who's been there, got the T-shirt can help you become a leader, not a follower

you understand why nailing the style foundations will elevate your business results - you can see in the women who are smashing it how they're the embodiment of their results through what they wear

you crave a space with like-minded female founders because sometimes people in your life make you feel delusional for your big vision!

you're ready to have clients who pay you well and appreciate working with you, who don't need constant hand-holding and get results.

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Nail your business foundations, too! That's Not A Business one-time offer at this price

the business foundations course where I spill the strategy, content and energetic shifts for building a solid AF business

For creatives, side-hustlers and women with a business goal who keep asking themselves 'but will this ever make money?'

three potent modules you can dive into right away to get your business foundations nailed alongside your style one

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Wardrobe woes = wobbly business 

So you've started a business and it's all about the website, the socials and the business cards. The one thing that would actually make a f*ck load of difference? Your wardrobe. Clients aren't buying based on your business card. They're not even buying because of what you say. They're buying based off your energy. And as long as you feel wobbly about WTF to wear, your wardrobe is a block to that happening. 


Welcome to the ONLY personal style course of its kind; made for founders who aren't willing to skimp on their style - they want to nail their wardrobe foundations, have people being like 'I love your vibe, how do I pay you?' (has happened to women on this programme) and grow, 'isn't she f*cking amazing' type of businesses.

  • What is this programme?
    It's a business essential.
    This is 10 instant-access modules to get your style foundations NAILED.
    In today's fast-paced business world, you don't want clients choosing you because you're the cheapest or closest in proximity. You want them to see you as the one. And if you aren't utilising the power of your wardrobe to do that, you're leaving money on the table.
    I spent a career as a woman in leadership in a male-dominated industry. And no one ever had a conversation with me about WTF to wear. I bet that's the same for you. So you did what was 'expected' and played it safe. Except now, you have to be the face of your business... and playing it safe just won't cut it. As long as there are things you don't know about style, you've got a cap on your income. And I won't rest until that's fixed. This is the only personal styling course of its kind, designed to take you from feeling slightly clueless, to absolutely KILLING it. We cover everything you need to become the expert of your wardrobe, save time and start pulling in those consistent £5k months.
  • Who is this best for?
    Female founders looking to get to consistent £5k months and beyond. You've likely always felt like style is something you never quite *nailed* - and now that you have to be THE FACE of a business, you're realising how much it's holding you back.

    You've got the website and the business cards and you've had a few sales, but you know this is the next piece of the puzzle if you're going to step from 'I just do this little business thing, no big deal' and into 'I change f*ing lives with my services'.

  • How much support do I get?
    You have INSTANT access to ALL modules of Own the Room, and then we start with LIVE Q&A sessions in January 2025. There's a community group where you can ask questions and receive the support of other women in this process through the duration of each live round, which take place twice yearly (Jan & September).
  • Why does this space exist?
    No one ever taught you how to dress for business.

    And so here you are, giving your business some proper welly… but you have no idea how to create a magnetic personal brand.

    Getting dressed is the one thing you’re expected to do every day, the thing you’re judged on, the thing that can impact your productivity and your sales… and yet you’re just expected to know how it’s done.

    You can get help with accounting, social media, tech etc….

    but the thing that you’re always doing no matter what (wearing clothes) is only ever spoken about in hushed tones or in panicked Whatsapps to your friends when you’re panic-dressing for an important meeting, clothes all over the floor, feeling absolutely clueless about what to wear…

    Until now!

    That scenario above isn’t Boss Vibes.

    When your wardrobe is not to standard, there is always going to be a block to your next income level.

    Inside Own the Room you have a bank of core training and hands-on support that will simplify getting dressed, increase your confidence, give you a VIBEY AF personal brand and help you become the most confidently-dressed woman in any room, so you can start nailing consistent £5k months.
  • Any bonuses?
    On access to the programme, you also get the Mindset Toolkit which is a gamechanging resource. It's usually reserved for 1:1 clients and is the exact style-mindset method I used myself to scale my business to £0 to £10k and beyond. PAY IN FULL for additional 1:1 bonus (usually £500)
  • What's covered?
    Instant access to EVERYTHING you need to get style-confident so your wardrobe becomes a business tool. From the fundamentals like colour, shape and how to do a proper wardrobe edit, to levelling up your outfits with accessories, levels of dress (because WTF does 'smart casual; mean?), the energetics of style and making money with it.

#WhatSheSaid

These are just a few of the female founders who've been through this programme. You'll meet them all inside the programme - and learn the style secrets they did to help them scale to £5k months and beyond

"I've been getting so many compliments on my style since going through this programme. I've been waiting my whole life [to be complimented on my style]. You are so right (which you know!) that people really will start talking to you based on what you're wearing and the vibe you're giving off. You are a total genius, THANK YOU. Signing up is one of the best decisions I've ever made."

Rachael
Freelance Editor

"Someone said to me 'I love how you always bring the colour Joanna' - I said, 'that's the Sam Effect!' Own the Room, lifetime benefits!"

Joanna
Founder/Magazine Editor

"I'm making more money and finding great clients more easily because my personal brand reflects my quality. And I'm saving time and money because I have a wardrobe that's easy to wear and makes me feel great! Look - I know there are plenty of people out there who are repping the whole "it doesn't matter what I wear, only the quality of my work" thing - and I get it. I used to be the same. But the reality is, whether we want to admit it or not, clients do judge things like what we wear. They judge the way we turn up. And if I'm asking them to invest in me (because working with me isn't cheap!) I want them to see that they're getting the best version of me. I owe them that. So if you've ever wondered why the heck someone would spend money on a stylist - well, that's why. All those things. It's not about the clothes. It's about the result: total business transformation."

Rowena
CEO / Wilding Marketing

"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."

Samantha
CEO / Founder

"I saw the results of Sam’s intervention with a colleague and knew that I needed to take action for myself. I did this partly as a mindset piece, and partly because Sam always looks great and because a long career in education didn’t give me the confidence that I knew how to dress for business. Having joined Sam’s Own the Room programme, I now have a well-pruned wardrobe with clothes I love and enjoy wearing; I have clear ideas about what will suit me and work for me; I have also really made a valuable and powerful difference to my mindset, which was the missing link for me. Sam always goes above and beyond, and her passion for helping women to empower themselves is infectious - it permeates everything she does. Working with Sam has been an eye opener and an inspiration - a complete game-changer."

Lois
Wellness expert

"Working with Sam has been amazing. I work from home and I really noticed that my style had slipped. I was not feeling my best and I knew this was impacting my efforts to put myself out there. Sam has an abundance of style knowledge and awesome coaching skills. I would not hesitate to recommend this programme if you know your style could do with a boost so you can get more visible."

Lara
Coach

"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."

Samantha
CEO / Founder

What's covered?

You get instant access to content you can use  to get your style foundations nailed, before we start the live round of Q&A calls where I can give you personalised support in January 2025. 

  • Your Vision
    Style is 90% mindset, 10% clothes - so let's get you feeling like a BOSS before we get into your wardrobe.
    This module is all about creating a vision for your business and wardrobe. It includes the Mindset Toolkit which is usually only available to 1:1 clients.
  • Your Wardrobe
    Trapped in the cycle of throwing everything away, buying and then 3 months later you still find yourself thinking 'I've got nothing to wear'? Not anymore!
    This is unlike any other ‘closet cleanse’ you’ve done that has you back to square 1 with nothing to wear again in a few months. My tried-and-tested method has helped dozens of women sort their sh*t and make more money (yes, really)
  • Colour
    Learn how to use colour to look like you’re glowing from the inside, attract clients and create a memorable personal brand. If you feel clueless about ‘colour analysis’ this module is going to give you clarity!
  • Dressing Your Body
    Dressing for your body is such an underrated skill that most women never learn. And then they blame their body!! Rather than finding clothes that would celebrate them instead. I’m going to help you get dressed with ease in a way that properly respects your body.
  • Accessorising
    If you can do the jeans and t-shirt but get stumped at accessories, this is for you. We are going to make outfits that look pulled-together!
  • Magnetic Branding
    Does starting conversations with potential clients feel icky AF? Learn how to draw them in with your style and content so they reach out to you. We'll have you feeling super confident for your professional brand imagery.
  • Boss Mode
    It’s time to turn up the HEAT! Learn the levels of dress so you never walk into anywhere and think ‘I got this wrong’. Become memorable to potential clients through your wardrobe and lead YOURSELF with elevated style and the foundations of business nailed