I'm Samantha, The Style Editor, and I'm combining my years of newsroom experience (which included deciding on the front pages of multi-million pound publications), with my wardrobe knowledge to help you create brand-elevating imagery for socials, websites, press and speaking pitches.

I struggled for years with my image, and avoided the camera like the plague. I know how nerve-wracking it can be to have your photo taken, especially when you’ve been behind-the-scenes your entire career and now you need a ‘personal brand.’ 

I also know the difference between ‘getting photos because you’ve been told you need them’ and strategically styling your images so they’re brand assets that can be used across socials, press, speaking etc. 

 The two biggest mistakes I see when it comes to photoshoots:

 1: buying clothes specifically for photos. Then it’s like you’re projecting a different image than who you actually are, and you never again wear the things you bought. 

 2: rocking up in what feels comfortable because ‘authenticity’ (fine), but then not thinking about how it reads to your intended audience. I

 say this because I care, if you’re saying you want to work with 6-figure powerhouses and you’re here in old leggings and a hoodie because ‘this is who I am’, it doesn’t land. 

 That’s why we start in the wardrobe. We have a session where we look at what you’re currently wearing, what’s working, what’s not, what you want to visually portray in your wardrobe (and whether what you have is up to the task)... I go away and make you a lookbook, which is not just for the photos, but something you can build your style around. 

You will know exactly what goes with what (because it all acts as your own ‘capsule’ wardrobe, and everything works across your entire life, not just for photos). 

On the day of the shoot, we meet near the studio in London with plenty of time before the shoot to get drinks, a little snack, put you at ease for your moment in the spotlight. We have the studio to ourselves, we’ll put on your favourite tunes, you’ll have time to touch up your make up, and I’ll direct you , style you, so you feel like a superstar. 

You don’t need to worry about a thing except striking a pose. 

You’ll receive a fully customised set of templates to make the most of these images. I use my background as a magazine and newspaper editor who used to literally design the front pages of multi-million pound publications to know how to position you in the images so that it looks editorial *chefs kiss*

• You're doing well in business already. You're established, you have clients, you make regular content. Your presence is already potent, but you want your brand to match so that you're selling higher-ticket and more volume. 

• You know you're exceptional in what you do, but you're under-expressed. You want clients to feel what it's like working with you from every touchpoint they have with your brand. 

• You want higher-calibre clients in 2026. 

• You don't need your niche clarifying; you know what your niche is. But you want to pull out the threads that make you a Market of One. 

• Your brand makes you look like you're 'OK', middle of the market, when you know you're the best of the best. 

• You have brand photos but they don't feel like next-level, they feel like 2024.

• You understand the need for updated visuals and not 'once a year' but more like 'once a quarter'

• You're just not happy with your style right now - it needs a refresh so you feel excited about your business, not hesitant to show up and promote it.