Cover Star

Maybe you've spent 20 years building a successful career, and now you're building something of your own.

Maybe redundancy made you reconsider what you actually want to do with your life. Maybe you're ready to become a speaker, launch a consultancy, write a book, attract better clients or finally put yourself forward for the opportunities you've been thinking about for years.

Or perhaps your business is already thriving, but the way you're presenting yourself hasn't kept pace.

Here's what I know. You can be extraordinarily good at what you do, have decades of experience and a wealth of knowledge, and still be overlooked.

Because people can't recognise expertise they never encounter. And in a world where your LinkedIn profile, website, social media and photographs often introduce you before you get the chance to introduce yourself, the way you present yourself matters.

It's time to take ownership of the story you're telling. That's what Cover Star is for.

The reality of running your own business - or wanting to be promoted to senior leadership in the digital age - is that decision makers need to see you, trust your authority, and find you credible.

And this requires a lot more imagery.

When a journalist gets in touch, or you're asked to send over images for the announcement of a panel you've been asked to be on, your reaction should be 'sure, no problem', and not 'oh gawd, I don't have any suitable imagery.'

But there's a difference between getting photos because you need them, and:

Strategically using your style to ensure you get the right tone

Knowing how to get diversity of imagery, even in a 60-minute shoot, so that you can use 100s of images without feeling like you're repeating yourself

Knowing what makes a stop-the-scroll cover, or knowing what looks great in a magazine or to promote a keynote

And lucky for you...

I'm an award-winning magazine editor.

Just 'having photos taken' without a strategy is fun and all...

Each image tells a story and adds to the brand message. Get styled strategically and learn how editors pick images that grab all the attention on the newsstand.

In 2026, it's not optional to know what you're doing with your wardrobe. Style is a branding tool - whether you run a business or want a promotion that requires more visibility. You have to be known and seen to be paid. And that means a) making better use of your wardrobe and b) having the tools to illustrate your offers, press features and keynote promos.

You'll select your date preferences (you'll have 3 per shoot)

We'll have two sessions prior to your shoot. The first will focus on wardrobe (what you're wearing for work, the gaps in your closet, and creating outfits for the shoot). The sesond will focus on your overall brand - content, website, social media, messaging and where your new images will fit into those.

You'll receive a moodboard to direct the vision for the day plus a shoppable board should we need to add items for the shoot.

We'll meet near the studio on shoot day for coffee and planning - get excited.

At the studio, you don't need to worry about anything but striking a pose.

I'll direct, style and curate your imagery and you'll receive up to 100 on-brand images, b-roll content to use on socials PLUS plug-and-play templates to start selling with your new messaging markers and visuals right away.

I'm Samantha, The Style Editor, and I'm combining my years of newsroom experience (which included deciding on the front pages of multi-million pound publications), with my wardrobe knowledge to help you create brand-elevating imagery for socials, websites, press and speaking pitches.

I struggled for years with my image, and avoided the camera like the plague. I know how nerve-wracking it can be to have your photo taken, especially when you’ve been behind-the-scenes your entire career and now you need a ‘personal brand.’

I also know the difference between ‘getting photos because you’ve been told you need them’ and strategically styling your images so they’re brand assets that can be used across socials, press, speaking etc.

The two biggest mistakes I see when it comes to photoshoots:

1: buying clothes specifically for photos. Then it’s like you’re projecting a different image than who you actually are, and you never again wear the things you bought.

2: rocking up in what feels comfortable because ‘authenticity’ (fine), but then not thinking about how it reads to your intended audience. I

say this because I care, if you’re saying you want to work with 6-figure powerhouses and you’re here in old leggings and a hoodie because ‘this is who I am’, it doesn’t land.

That’s why we start in the wardrobe. We have a session where we look at what you’re currently wearing, what’s working, what’s not, what you want to visually portray in your wardrobe (and whether what you have is up to the task)... I go away and make you a lookbook, which is not just for the photos, but something you can build your style around.

You will know exactly what goes with what (because it all acts as your own ‘capsule’ wardrobe, and everything works across your entire life, not just for photos).

On the day of the shoot, we meet near the studio in London with plenty of time before the shoot to get drinks, a little snack, put you at ease for your moment in the spotlight. We have the studio to ourselves, we’ll put on your favourite tunes, you’ll have time to touch up your make up, and I’ll direct you , style you, so you feel like a superstar.

You don’t need to worry about a thing except striking a pose.

You’ll receive a fully customised set of templates to make the most of these images. I use my background as a magazine and newspaper editor who used to literally design the front pages of multi-million pound publications to know how to position you in the images so that it looks editorial *chefs kiss*

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You've been made redundant and you're building something of your own. You have the experience, skills and knowledge. What you don't yet have is the personal brand and visual identity to introduce your new business to the world.

You're leaving corporate to become a consultant, founder or independent expert. You've spent years being recognised for your employer's work. Now it's time to build recognition under your own name.

You want to be on stages, in the press and part of bigger conversations. You know you have something worth saying.

You want the photographs and visual materials to support your speaking pitches, features, interviews and professional profile.

You're an established business owner who's outgrown her existing brand. Your work has evolved. Your prices have increased. Your ambitions have changed. But your wardrobe and images still tell the story of the business you were running three years ago.

You're stepping into a new level of leadership or visibility. More opportunities mean more people encountering you for the first time.

You want to look like yourself, just with a clearer sense of how you want to be seen. Not a generic businesswoman. Not a carbon copy of someone you follow on Instagram, or what they told you to wear in corporate.

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