Cover Star

The reality of running your own business - or wanting to be promoted to senior leadership in the digital age -is that decision makers need to see you, trust your authority, and find you activating.

And this requires a lot more imagery.

When a journalist gets in touch, or you're asked to send over images for the announcement of a panel you've been asked to be on, your reaction should be 'sure, no problem', and not 'oh gawd, I don't have any suitable imagery.'

But there's a difference between getting photos because you need them, and:

Strategically using your style to ensure you get the right tone

Knowing how to get diversity of imagery, even in a 60-minute shoot, so that you can use 100s of images without feeling like you're repeating yourself

Knowing what makes a stop-the-scroll cover, or knowing what looks great in a magazine or to promote a keynote

And lucky for you...

I'm an award-winning magazine editor.

Just 'having photos taken' without a strategy is cute and all, but it's not what 6 and multi-6 figure founders are doing.

Each image tells a story and adds to the brand message. Get styled strategically and learn how editors pick images that grab all the attention on the newsstand.

In 2026, it's not optional to know what you're doing with your wardrobe. Style is a branding tool - whether you run a business or want a promotion that requires more visibility. You have to be known and seen to be paid. And that means a) making better use of your wardrobe and b) having the tools to illustrate your offers, press features and keynote promos.

You're finding you need dozens of images every month.

But using the same photos across every offer and posting random selfies because ‘you need to show up’:

confuses your buyers.

dilutes your positioning.

flattens your authority.

This is where we seriously up your social media game to say 'authority' not 'service-provider.'

We'll make sure to hit every brand psychology marker with images that resonate, reflect, activate, lead and make your ideal client say 'I'm in, send me the link.'

You'll select your date preferences (you'll have 3 per shoot)

We'll have a strategy session to review your current content and offers, plan the styling and direction for the shoot and ensure we're hitting all the markers of branding that sells

You'll receive a moodboard to direct the vision for the day plus a shoppable board should we need to add items

We'll meet near the studio on shoot day for coffee and planning - get excited.

At the studio, you don't need to worry about anything but striking a pose.

I'll direct, style and curate your imagery and you'll receive up to 100 on-brand images, b-roll content to use on socials PLUS plug-and-play templates to start selling with your new messaging markers and visuals right away.

I'm Samantha, The Style Editor, and I'm combining my years of newsroom experience (which included deciding on the front pages of multi-million pound publications), with my experience of scaling to 6-figures and wardrobe knowledge to help female founders become the only option for their high-level buyers.

I know the challenges that come with visibility (hello, I've had a personal brand since I was a teenager), but I also know the rewards - being paid to speak on stages, appear on podcasts, becoming a Linkedin Top Voice and, most importantly, posting and getting paid.

Most 'visibility' experts will teach you formulas and frameworks they learned form a coach who learned it from a coach. I'm giving you newsroom experience, where my legacy was literally riding on the decision I made about what to put on the cover.

I know what makes scroll-stopping style and imagery, and I know how to hit messaging markers in a photo, not just in what you say.

You see my clients all over your feed - now it's time to become one and get that all-important authority-building imagery and content for yourself.

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You're doing well in business already. You're established, you have clients, you make regular content. Your presence is already potent, but you want your brand to match so that you're selling higher-ticket and more volume.

You know you're exceptional in what you do, but you're under-expressed. You want clients to feel what it's like working with you from every touchpoint they have with your brand.

You want higher-calibre clients in 2026.

You don't need your niche clarifying; you know what your niche is. But you want to pull out the threads that make you a Market of One.

Your brand makes you look like you're 'OK', middle of the market, when you know you're the best of the best.

You have brand photos but they don't feel like next-level, they feel like 2024.

You understand the need for updated visuals and not 'once a year' but more like 'once a quarter'

You're just not happy with your style right now - it needs a refresh so you feel excited about your business, not hesitant to show up and promote it.

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